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17/03/2017

All that Jazz

We’ve been lucky enough to start working with Birmingham and Solihull Jazz Festival for this year’s event, creating a new identity for them which will work across print and digital platforms. With a brief for such a prestigious event – England’s longest established Jazz Festival – I knew immediately where I wanted to take inspiration from and quickly starting raiding the archives of posters and record covers for Jazz music from the 1950s and 1960s.

Developments in album cover artwork in the 1950s and 1960s was vast – an important sales tool for artists, designers were increasingly using imaginative photography and expressive typography to bolster the illustrative style of the previous decade. Album cover designers developed a reputation in their own right and some of the most iconic pieces of graphic design filtered into the nation’s subconscious through this medium.

Below is just a collection of vinyl covers and posters which we’ve found in gathering inspiration for this new brand identity. They show the expressive nature of design which packaged the groundbreaking jazz music of the time. Colours are rich, shapes are bold, the feel of the music is portrayed in the design. You can see rhythm in the composition, it draws you in almost as if you are a participant of the music in that instant. Loose lines hint at the frenetic quality of the performance. The photography creates a connection, engaging directly with the musician. Even if you’re not a jazz fan, it’s a feast for the eyes…

Jazz inspired graphic design

Jazz inspired graphic design

Jazz inspired graphic design

Jazz inspired graphic design

Jazz inspired graphic design

Jazz inspired graphic design

Jazz inspired graphic design