In the GRIN studio we’ve been excited recently adding to our instagram and working out how we can make the most of it – understanding it as another format to design for and it’s strengths and limitations (and partly inspired by this). As a part of this conversation we soon turned to FKA Twigs and the instagram specific magazine she has been behind (issues 1 and 2 are below but for more in depth conversation see issue 1 here and issue 2 here). This is how you exploit the medium and do something specific within that medium that I hadn’t seen before – and do it well. Everyone knows that you can swipe between multiple images on the same instagram post and to also make them flow seamlessly. However, to do it so fluidly and with such a distinct style makes this stand out from the rest.
As a part of her work with Nike FKA Twigs had also published a physical zine that again demonstrates the same feel and mood as the AVANTgarden magazine but again in a way that is very specific to the printed/lo-fi zine format. It’s inspirational to see the combination of traditional print and new social media used in such an innovative way and so well executed.
AVANTgarden issue 1. ROOTS ∙ SHOCK ∙ BEAUTY Creative Director: FKA twigs @fkatwigs Editor: Suzannah Pettigrew @suz_p Styling: Matthew Josephs @matthew_josephs Hair: Rio Sreedharan @rio_hair Casting: FKA twigs @fkatwigs and Olivia Kaifa @livokai Photography and post production: R + D @reecendean MUA: Bea Sweet @beasweetbeauty Set Design: Suzannah Pettigrew @suz_p Models: Chanel @chanellygirl / Naomi @_flowerchildx / Olivia @livokai / James @j_magz / Malick @ssandroidx / Kaner @kanerflex / Vanessa @vanessaohenlen / Jourdan @jourdancopeland / Rachellé @rachellehollandxx Logo: Matt de Jong @go_dejong Layout: FKA twigs @fkatwigs / Suzannah Pettigrew @suz_p / Matt de Jong @go_dejong Illustrations: Roxie Warder @roxiepandora
AVANTgarden issue 2. dream warrior Creative Director: FKA twigs @fkatwigs Poem: FKA twigs @fkatwigs Editor: Suzannah Pettigrew @suz_p Photography and post production: David Uzochukwu @daviduzochukwu Styling: Matthew Josephs @matthew_josephs MUA: Daniel Sallstrom @daniel_s_makeup Hair: Rio Sreedharan @rio_hair Casting: Matthew Josephs @matthew_josephs Set Design: Suzannah Pettigrew @suz_p Lighting Assistant: Reece Sweeney @reece.owen Models: Roman @niiagency / Tobias, Tristan, Kai and Ayo @brothermodels Layout: Suzannah Pettigrew @suz_p / David Uzochukwu @daviduzochukwu / Matt de Jong @go_dejong Special thanks to @violettafanciesyou for helping develop the pyjamas <3