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Art in the Heart

Audience engagement campaign for Birmingham Museums Trust


GRIN developed a new brand identity for the launch of Birmingham Museums Trust’s Art in the Heart campaign 2013, which aims to encourage visitors from around the West Midlands to explore world class art at 23 leading venues and galleries.

A fresh and exciting identity was developed incorporating an eyecatching logo and striking colour palette, allowing brand recognition to be developed for the annual campaign.

Client: Birmingham Museum’s Trust

Sector: Arts and Culture

A promotional film was created to showcase the exhibition launch for the campaign, shown across venues within the trust and in local cinema advertising. The brand was rolled out across a coveted and collectable programme catalogue, newspaper and train advertising, a website and digital marketing templates.

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