Arts Connect, the Bridge organisation for the West Midlands with an aim to ensure all children and young people in the region can access and enjoy a rich and meaningful arts and cultural life, were looking to develop a refreshed identity for the brand and a new website for the organisation as it moved into a new three-year programme.
We began the process by leading a brand workshop with the Arts Connect team to determine how they felt the brand needed to develop, discussed what Arts Connect meant to them and their stakeholders, and their thoughts on how they imagined the new identity. This helped to define a set of core brand values and informed the development of the brand identity.
A dynamic and fresh brand look and feel was then created which was purposeful and contemporary, but also friendly and approachable. A circular logo and rounded typeface paired with a bright colour palette was used across a wide range of printed collateral and merchandise. A photoshoot was commissioned to capture dynamic photography which gave an insight into the varied projects the organisation is involved with.
Sector: Arts & Culture
“Working with GRIN has been a real pleasure. The kick off meeting we had at GRIN’s office really set the tone for the whole project. Our organisation was given the space to discuss what we wanted and practical concerns around the rebrand and the website were handled head-on by GRIN whilst also being married with creative suggestions to find what worked for us.
Throughout the project the ease of communication with the team has really helped the process to flow. Suggestions and amends are dealt with promptly, but I also feel the integrity of the design and creative process has been maintained very well by GRIN. They have really thought about what will work for us and, in my opinion, have found the perfect balance between doing what we have asked and finding a design-led solution that shows us what will work well when we may not have considered it at the outset.
We are delighted with the new brand and website. I have no hesitation in recommending GRIN to anyone but, having worked in Communications roles in West Midlands-based arts organisations for over 15 years, I can particularly recommend them as a creative agency that ‘gets it’ when it comes to working with and around creative and cultural organisations.”
Claire Fudge – Communications Manager, Arts Connect