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Client: Marston’s Brewery

Sector: Food and Drink

GRIN were tasked with providing a new digital channel for Banks’s Brewery’s ‘Tell it like it is’ campaign. The aim of the campaign was to reposition the brand image for Banks’s and its products, driving recruitment of a new, younger and more sociable target audience.

The new website adopts a unique, interactive user experience with an image led homepage, allowing users to click on animated elements to take them on their journey through the site. The homepage icons are characterised by a graffiti style which channels the personality and humour of the campaign, enabling the brand to express itself to a younger audience.

A strong social media presence throughout the site was important, so it would work as a distribution channel for the talking points around the campaign messages, and reach a diverse audience cost effectively.