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CrownGate Shopping Centre

Christmas at CrownGate

CrownGate Christmas Book 2

Following working closely with CrownGate Shopping Centre and refreshing the centre’s identity earlier on in 2014, GRIN were tasked with creating a unique Christmas theme for the 2014 festive season, based on The Nutcracker.

Client: CrownGate Shopping Centre

Sector: Retail

GRIN illustrated an inspiring magical design to appeal to all ages and encourage consumers to get wrapped up within the excitement of Christmas. The design was rolled out across all campaign materials, which included a fully illustrated interactive story book. This featured a number of puzzles and games for the family to play within the centre, which also prolonged dwell time, plus a colouring-in section to keep kids entertained over the Christmas break. Printed and digital promotional assets were produced, such as, posters, web and social media items, banner display materials, flyers and much more.

View other projects for this client: CrownGate Identity  |  CrownGate Website

“We have been working with GRIN for almost a year now and have developed creative for an overall theme for the shopping centre, a Student Takeover event and a Christmas Campaign, in addition to building a brand new website. We would not have been able to deliver what we have so far had it not been for the organisation and seamless creative process that GRIN follow. From concept to completion the creative process with GRIN is fun, engaging, professional and completely meets our brief. We’ve been impressed by the diversity of the creative ideas and execution – even having our very own Nutcracker character drawn specifically for us for our Christmas Campaign – making our creative truly unique and stand out from all the other ‘Christmassy’ adverts. It really is a pleasure working with the GRIN team.”

Sara Matthews, Marketing Manager, CrownGate Shopping Centre