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CrownGate Shopping Centre

Creating a sense of place for Worcester's leading shopping centre

CrownGate Posters x 3

GRIN was tasked with developing a creative marketing campaign for CrownGate shopping centre which created a sense of place and localism. The design needed to communicate the two different offers of Friary Walk and Chapel Walk under the CrownGate brand and raise awareness of the Food Quarter, along with other key messages such as car parking.

Client: CrownGate Shopping Centre

Sector: Retail

GRIN created a fluid campaign to motivate shoppers to engage with the day to night offer and increase dwell time. The new creative uses a templated identity, which is flexible for use across all media platforms and is modified to promote the various seasons, offers and events during the year. The artwork brings the CrownGate brand to life, whilst communicating core messages through imagery and the positioning line “For everything you need, walk this way” – which is adapted to fit with the various campaigns and messages.

View other projects for this client: Christmas at CrownGate  |  CrownGate Website

“We have been working with GRIN for almost a year now and have developed creative for an overall theme for the shopping centre, a Student Takeover event and a Christmas Campaign, in addition to building a brand new website. We would not have been able to deliver what we have so far had it not been for the organisation and seamless creative process that GRIN follow. From concept to completion the creative process with GRIN is fun, engaging, professional and completely meets our brief. We’ve been impressed by the diversity of the creative ideas and execution – even having our very own Nutcracker character drawn specifically for us for our Christmas Campaign – making our creative truly unique and stand out from all the other ‘Christmassy’ adverts. It really is a pleasure working with the GRIN team.”

Sara Matthews, Marketing Manager, CrownGate Shopping Centre