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Digital Pick and Mix

Creation of a brand identity for an one-day digital event

Digital Pick and Mix is a one-day digital event organised by Arts Connect in which people can explore and unearth the creative, artistic and technological practices being used by the creative, cultural and commercial sectors. GRIN were tasked with creating a complete brand identity that would present the event as a separate but related entity to Arts Connect that would be then rolled out across digital and printed collateral.

Client: Digital Pick and Mix

Sector: Arts & Culture

The look and feel had to be bright, fun and playful whilst drawing elements from the existing Arts Connect identity. The outcome was influenced by pick and mix sweets yet replaced with the digital icons reflecting the nature of the event whereby the delegates were encouraged to mix and match seminars throughout the day. The identity was then applied to a single-page site holding all information for the event and further printed collateral to be used on the day. Visit the site: digitalpicknmix.co.uk