To highlight the hard work behind caring for the environment, Eurocell tasked GRIN with creating a short video, introducing and explaining their wonderful Closed-Loop Recycling process. A process which sees old windows removed from properties, taken away to be recycled and turned into new windows, then essentially installed back into the very same premises they were removed from with virtually zero landfill waste.
GRIN’s challenge was to showcase the process without skipping any of the detail, whilst ensuring the video remained entertaining and engaging for the viewer.
As this was a process, it seemed fitting to create a story which introduced the process in steps. Using a combination of existing information and guidance from Eurocell, GRIN typed out a script to individually explain the text within each scene. The script also briefly explained scenes for each section, assisting in storyboard creation and giving the client a better understanding of the final cut. Storyboards were then drawn up to offer a pictorial view of each scene, further explaining the process to the client and assisting them to make a decision for GRIN to begin the animation process.
Being a recycling video, GRIN began by carefully creating a colour palette to compliment the subject matter. Earthy tones, vibrant greens and striking sky blues were used to give a healthy, living impression whilst factory and worker areas were given Eurocell’s brand colours.
The video was given a title and the font was carefully selected (Adelia) to allow us to animate it in a happy and carefree way. A theme which set the scene and continued throughout the video.
Assets (illustrations) we’re created in Illustrator and dropped into After Effects. By positioning and keyframing assets in a certain way, we were able to give the impression that the camera had been moved through this lush green landscape into a residential area. Workers were then seen to be carrying and removing windows from a specific house. Each character throughout the video was individually rigged and animated so that joints and limbs would move to work alongside each character’s scene. Characters were then combined into a single composition and placed inside another composition which contained the closer environment. This composition was then placed inside ANOTHER composition which contained the wider scene environment.
Techniques such as this are ubiquitous to motion graphics programs such as After Effects. Without which, the process would be a lot more confusing and convoluted when trying to find a certain layer or object.
We then used Cinema 4D to create the isolated window frame and a plugin within Cinema 4D to shatter to it. The particles thereafter were created using Trapcode back in After Effects, and through careful settings tweaking, we were able to give the particles the right amount of physics in order for them to bounce correctly when hitting the conveyor belt. The robotic arms thereafter were created back in Cinema 4D.
The process of creating assets in various programs and dropping them into After Effects continues throughout the remainder of the video. Once complete, the video needs to be rendered out to be viewed on conventional media players.