52% of Eurocell installers don’t have an online presence and many fabricator websites are out of date.* Many of these customers would like to advertise their business and take full advantage of the benefits associated with the digital landscape.
*Source: Eurocell Service Needs Research July/August 2014
RightSite is the new website build service from Eurocell, for Eurocell customers. GRIN has enabled Eurocell in offering a high quality customised website with relevant content, pre-built from one of six existing templates which GRIN has also created. Each template offers a unique tone and voice which can be customised to match the style of the customer’s business. All of these sites come with Facebook, Twitter and Google Plus icons to link directly to any social media profiles. A Twitter feed is also included in each build, keeping clients up to date with the latest news.
To house these templates, GRIN created a brand identity and an overarching website (www.eurocell-rightsite.co.uk) which highlights the benefits of RightSite, providing a link to each template via means of a demo site. This allows the customer to navigate and experience each site for themselves, vastly assisting in the decision making process of choosing a desired template.