GRIN was tasked with creating a new company name, brand and sub-brands for a new concept for the pub industry to provide information for people thinking of a career change, a new business venture or an investment opportunity. The brand required clarity and impact. It also had to have longevity and be instantly recognisable. Creative identities were designed for findmypub.com, runningmypub.com and managemypub.com, all brand new concepts, which were sub-brands for mypubgroupltd.
Focus was given to findmypub.com as the first concept to be rolled out. A new website was designed along with stationery, posters, adverts, uniforms and a media pack.
Sector: Hospitality, Food & Drink, B2B