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Have a NICE Day Campaign

Client: NICE

Sector: Charity

GRIN developed a brand new campaign identity for The National Insititute of Conductive Education (NICE) titled Have a NICE Day.

The campaign has been launched to encourage businesses and communities to get involved and help raise vital funds for children and adults with movement disorders by having a nice day, whether that be a coffee morning, dress down or sports day, or even a tasty BBQ.

In order to push the initiative, GRIN developed a wide range of collateral, based on a fun and quirky illustrative style to show a strength in communication, yet in an informal and eye-catching way. Taking this approach offers a lot of engagement and people will instantly recognise the NICE campaign and what it stands for.

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