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Invest Black Country

Case Studies

Invest Black Country is the region’s inward investment organisation, working with businesses looking to expand or relocate, demonstrating why being in the Black Country makes great business sense! To promote the work of Invest Black Country and highlight the benefits of working with and within its specific locale, GRIN storyboarded and created three video case studies of businesses working within the Black Country: Rimstock PLC – one of the largest and most advanced design and manufacturing facilities of any wheel producer in the UK; RMD Quikform – one of the UK’s most successful formwork, falsework and shoring suppliers; and ASSA ABLOY – a global leader in door opening and security solutions.

Each case study was carefully planned with the help of a representative from each business. Filming consisted of both on-site and off-site footage of factory floors and interviews of one representative from each business. Questions were chosen to ensure answers were informative and succinct, whilst on-site footage of factory premises was timed and shot in a way which offered an insightful and visually dynamic edge to each business.

Client: Invest Black Country

Sector: B2B

Combined footage was then collated and edited to fit within a specific timeframe. Utilising the many brand colours and current style of Invest Black Country, moving infographics were added to bring specific areas of information to life, providing a visual reprise to the footage-heavy content. The final output resulted in three perfectly executed case studies and one smaller infographics-led call to action, all proudly approved by each business and Invest Black Country.