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It’s Better Down the Pub

National campaign to celebrate the loyal, local public house

It's Better Down the Pub Website

It’s Better Down the Pub is a national campaign that celebrates all those great times down the pub; with family and friends, with loved ones, with work colleagues and sometimes, complete strangers too! GRIN was tasked with creating a new identity for this national campaign. We designed promotional material to encourage pub goers to share their best moments and stories by uploading digital content to the website and associated social media.

Client: It’s Better Down the Pub

Sector: Hospitality, Food & Drink

With partners including Admiral Taverns, Britvic, CAMRA, Diageo, Heineken and Sky, the campaign is a big deal, representing Britain’s 51,000 pubs across the UK and GRIN were proud to be involved in the conception and roll out of the new brand.