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Metro Dynamics

Private Sector, Government

Metro Dynamics enable cities in the UK and internationally to achieve their potential – economically, financially, socially and politically.

GRIN was briefed to produce a campaign leaflet promoting Fiscal devolution within cities across the UK. Effectively, campaigning means individual councils can reclaim independent responsibility..

We introduced a new look and feel for Metro Dynamics, introducing a politically neutral colour palette and illustrative cityscape imagery to the brand.

Using boxes and bullet points to divide text, the information is broken down to create a more accessible experience for the reader.

The versatility of these visual elements means this concept can easily be rolled out across future collateral both digitally and in print to create a strong brand identity.