Private Sector, Government
GRIN was briefed to produce a campaign leaflet promoting Fiscal devolution within cities across the UK. Effectively, campaigning means individual councils can reclaim independent responsibility..
We introduced a new look and feel for Metro Dynamics, introducing a politically neutral colour palette and illustrative cityscape imagery to the brand.
Using boxes and bullet points to divide text, the information is broken down to create a more accessible experience for the reader.
The versatility of these visual elements means this concept can easily be rolled out across future collateral both digitally and in print to create a strong brand identity.