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Royal Life Saving Society UK

Campaign design for Save a Baby’s Life programme

RLSS UK is the UK’s premier Education and Training Skills organisation for Water Safety, Aquatic Supervision and Drowning Prevention. The Save a Baby’s Life programme is a brand new campaign designed to introduce anyone who cares for a baby, be they parents, grandparents, guardians, friends, babysitters or even older siblings, to some basic emergency action skills.

Client: RLSS UK

Sector: Charity

GRIN branded the Save a Baby’s Life curriculum to give the new campaign stand out against other RLSS UK material, whilst also keeping consistent with RLSS branding. We used marine illustrations, linking back to the theme of water and the life saving buoy in the RLSS logo. The use of illustrations gives it a point of difference and appeals to parents and carers alike. The campaign consisted of a variety of outputs including instructor guides, posters, certificates, uniforms and bibs.

View other projects for this client: Survive & Save  |  Brand Refresh  |  Business Plan  |  Rookie Lifeguard  |  Support Us  |  Annual Report  |  Website