RLSS is the UK’s premier Education and Training Skills organisation for Water Safety, Aquatic Supervision and Drowning Prevention. As a charity, raising funds is vital for their success in reducing the number of drowning tragedies. A new identity was required to encourage public involvement in various fundraising campaigns and events. GRIN created an emotive look and feel based around a lifesaving rescue buoy, which is representative of the support from fundraising that enables RLSS UK to continue saving lives. The design is fun and friendly to promote fundraising activities, whilst remaining consistent with RLSS brand guidelines and incorporating the colour palette of white, blue and yellow.
View other projects for this client: Survive & Save | Brand Refresh | Business Plan | Save a Baby’s Life | Rookie Lifeguard | Annual Report | Website