The VOX brings together a brand new conference centre, in an unparalleled location (the newly built and distinguished Resorts World, Birmingham), supported by the vast expertise of the event management team of the ICC Birmingham. The VOX prides itself on being the perfect choice for those who want an affordable but prestigious event with premium catering and high specification facilities in contemporary surroundings. Taking this information on board, GRIN was tasked with providing visuals for the installed media wall and column screens at the venue, with the main aim of promoting and energising The VOX.
Final output (with audio):
Taking the structure of the already existing logo, GRIN set out to ensure that the animated logo – much like its static form – would burst out towards the viewer illustrating The VOX’s ethos of providing a new and exciting world of conferencing. Visuals were created as per The VOX’s brand colours, of which, The VOX had many, all were adapted in various combinations at various stages of the animation (blink and you’ll miss it!). Numerous versions were provided (see below) and refined with care until receiving a very happy approval! Output files were then set to 4K resolution ensuring a crisp and polished final version displayed at maximum quality on both the 6×3 55″ screen media wall and the 55″ column screens alike.