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Rebrand project for leading big data company


Vianet logo


Vianet are an established B2B company which delivers game-changing and strategic insight through a leading inter-connected IoT platform. Vianet were looking for a refreshed visual identity which could bring the brand perception in line with the company’s aspirations and investment potential.

After appraising the Vianet proposition, conducting a SWOT analysis, and analysing competitors in the marketplace, we began by holding a brand workshop with key stakeholders, which helped to devise the guiding principles of the company and a new brand proposition.

Vianet brand workshop

Value proposition planning at the brand workshop

From this strong foundation, a new visual identity was created which created a contemporary and dynamic logo, with accompanying strapline “Data. Reimagined.” A bold navy and teal palette are fresh and make a statement of a company which is a leader in its sector.

The accompanying imagery style centres around data networks and the flow of information which future proofs the brand identity to extend across multiple business divisions.

Client: Vianet

Sector: IOT, B2B

 Printed collateral including company stationery, sales brochures and exhibition materials were created alongside a dynamic new website: