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Wing Yip

Talking Oriental in trade newsletter

Wing Yip Superstores, with their distinctive Chinese styling, are located in Birmingham, Manchester, Cricklewood and Croydon. The company has built its experience in the Oriental food markets over more than 40 years, developing an unparalleled network of suppliers and manufacturers throughout the Far East. This enables Wing Yip to source products of both quality and innovation for customers who are looking for the very best in Chinese and Oriental groceries.

The store’s quarterly newsletter is a regular publication featuring recipes, news and inspiring editorial features celebrating the cuisine, traditions and culture of the Far East. We redesigned the format of the newsletter, updating the use of typography and bringing in a wider colour palette. The result is a clean and fresh look for the newsletter, with striking imagery taking pride of place.

We also developed the name Talking Oriental for this piece of collateral, as part of an ongoing theme which will see the lines Eating Oriental and Shopping Oriental also used across other relevant printed campaign material.

Client: Wing Yip

Sector: Food & Drink

A photoshoot was commissioned to capture the range of dishes that can be created from exclusive Wing Yip ingredients. The careful presentation of the colourful dishes inspires readers to cook at home, using products purchased from the Wing Yip store.