GRIN created a new overarching brand identity for the city of Wolverhampton’s markets to support its plans to relocate its outdated indoor market into unique shipping containers on the main market square. The relocation offered a chance to create an invigorated brand identity which could regenerate the market offer and communicate a positive city-wide message.
A contemporary and fresh identity was created which featured a heart motif to reinforce an emotive call to the local community to support their long established market. Vivid pink, orange and mint colours were used to create a warm look and feel for the brand and to create an eyecatching design for the containers themselves. Beautiful close up product imagery promoted the diversity of products on offer.
Sector: Retail, Public Sector
GRIN created printed flyers and posters, local press adverts, banners, merchandise and social media assets for the campaign aswell as designing the container artwork featuring core straplines and images to encourage a feeling of pride amongst the local community.