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It all began with a pie...


Since 1926, Wrights have been known for producing quality, wholesome food and this has been their shared passion for over three generations. GRIN have been working with the family bakers for over 4 years on all areas of identity and marketing collateral, from trade focused literature to instore point of sale and product packaging.

This year they approached GRIN to overhaul their brand look and feel, enabling them to refresh the look of their point of sale and product ranges, both in store and within key supermarket chains. GRIN produced a refreshed logotype and a new identity which centres around a vintage inspired type and bold photography.

Client: Wrights

Sector: Food and Drink

The result is a bespoke design for each item within Wrights’ product lines, bringing a quirky personality to the brand and pushing key messages about the company’s heritage.